| 【期刊论文】 [1]Crystal T. Lee and Sara H. Hsieh. (2021). Can social media-based brand communities build brand relationships? Examining the effect of community engagement on brand love, Behaviour & Information Technology, https://doi.org/10.1080/0144929X.2021.1872704 【SSCI二区】(影响因子:3.086；第一作者) [2]Sara H. Hsieh. And Crystal T. Lee (2021). Hey Alexa: Examining the Effect of Perceived Socialness in Continuance Usage Intentions of AI Assistant-Enabled Smart Speaker, Journal of Research in Interactive Marketing, Vol. 15 No. 2, pp. 267-294. 【SSCI三区】(影响因子:4.018；通讯作者) [3]Yung-Cheng Shen, Crystal T. Lee ,Ling-YenPan,Chung-YuanLee (2021).Why people spread rumors on social media: developing and validating a multi-attribute model of online rumor dissemination, Online Information Review, https://doi.org/10.1108/OIR-08-2020-0374 【SSCI二区】(影响因子:2.325；通讯作者) [4]Timmy H. Tseng, Sara H. Hsieh. and Crystal T. Lee (2021). How gamified branded applications drive marketing effectiveness? Marketing Intelligence & Planning, https://doi.org/10.1108/MIP-09-2020-0407 【SSCI三区】(影响因子:3.491；通讯作者) [5]Sara H. Hsieh. Crystal T. Lee and Timmy H. Tseng (2021). Branded app atmospherics: Examining the effect of pleasure-arousal-dominance in brand relationship building. Journal of Retailing and Consumer Services, 60, 102482 【SSCI一区】(影响因子:7.135；第二作者) [6]Timmy H. Tseng., Crystal T. Lee, Huang, H.-T. and Yang, W.H. (2021), "Success factors driving consumer reuse intention of mobile shopping application channel", International Journal of Retail & Distribution Management, https://doi.org/10.1108/IJRDM-08-2020-0309 【SSCI三区】(影响因子3.771；第二作者) [7]Sara H. Hsieh. and Crystal T. Lee (2020). Traces of mobility: Examining location disclosure on social networks with mobile location tagging. Telematics and Informatics, 49, 103166 【SSCI一区】(影响因子: 6.182；通訊作者) [8]Crystal T. Lee and Sara H. Hsieh. (2019). Engaging Consumers in Mobile Instant Messaging: The Role of Cute Branded Emoticons, Journal of Product and Brand Management, 28(7), 849-863. 【SSCI二区】(影响因子: 4.355；第一作者) [9]Timmy H. Tseng and Crystal T. Lee (2018). Facilitation of consumer loyalty toward branded applications: The dual-route perspective, Telematics and Informatics, 35(5), 1297-1309. 【SSCI一区】(影响因子: 6.182；通訊作者) [10]Yen-Chun Chen, Yung-Cheng Shen, Crystal T. Lee, Fu-Kai Yu. (2017). Measuring quality variations in e-service, Journal of Service Theory and Practice, 27(2), pp.427-452 【SSCI三区】(影响因子: 3.415；第三作者) Liao, S., Crystal T. Lee., Lin, T. H., & Lin, M. C. (2015). eWOM richness of leisure farm tour experience: Influences of message valence, product type and consumer knowledge. Journal of Marketing Management, 3(2), 55-68. 【SSCI三区】(影响因子: 3.048；第二作者) 【会议论文】 [1]Sara H. Hsieh. Crystal T. Lee and Timmy H. Tseng (2021). Examining the Effect of Psychological Distance on Branded app Consumer Brand Engagement，The European Marketing Academy, May 25-28, 2021. 【EMAC会议，在线会议，第二作者】 [2]Crystal T. Lee, Cacelert, W. Yang. Yung-Cheng Shen, and Lien-Ti Bei (2020). “AI Assistant is My Bestie: Exploring the Effect of Social Role on Relationship Building with AI Assistant Enabled Smart Speakers” August 19-21, 【AMA会议，在线会议，第一作者】 [3]Crystal T. Lee, Ling Yen Pan and Sara H. Hsieh (2020). “AI Companionship: Examining Social Support of Artificially Intelligent Social Chatbot” , August 19-21, 【AMA会议，在线会议，第一作者】 [4]Timmy H. Tseng, Crystal T. Lee and Sara H. Hsieh (2020). “Examining Antecedents of Branded Application Loyalty from The Perspective of Investment Model”, August 19-21, 【AMA会议，在线会议，第二作者】 [5]Timmy H. Tseng, Crystal T. Lee and Sara H. Hsieh (2019).“Investigating the Effects of Design Factors on the Marketing Effectiveness of Gamified Branded Applications” , 2-4 July, Regent’s University London, UK.【AM会议，英国伦敦摄政大学，第二作者】 [6]Crystal T. Lee and Sara H. Hsieh.(2018).“Fandom of Live Streaming: Exploring Fan Behavior from the Interpersonal Attraction Theory” in American Marketing Association Summer Educator’s Conference (AMA), Aug10-12, Boston, MA.【AMA会议，美国波士顿，第一作者】 [7]Crystal T. Lee and Sara H. Hsieh.(2016).“The effects of social capital on brand evangelism in online brand fan page: the role of passionate brand love“ in the 20th Pacific Asia Conference on Information Systems (PACIS 2016),June 27-July 1,Chiayi, Taiwan.(EI)【PACIS会议，中国台湾嘉义，第一作者】 [8]Crystal T. Lee and Liao S. (2015) The Effect of Prior Outcomes on Consumer Sellers’ Evaluations of Planned On-Line Resale. In: Robinson, Jr. L. (eds) Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…. Developments in Marketing Science:【AMS会议出版论文集，第一作者】 [9]Crystal T. Lee and Liao S. (2015) Untying the Bond With Own Possessions for Resale: The Influences of Resale Knowledge and Endowment Effect. In: Dato-on M. (eds) The Sustainable Global Marketplace. Developments in Marketing Science: 【AMS会议出版论文集，第一作者】 [10]Crystal T. Lee and Liao S. (2015) Mental Account Matters in Planning C2C On-Line Resale: the Influence of Endowment Effect. In: Deeter-Schmelz D. (eds) Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference.【AMS会议出版论文集，第一作者】 [11]Crystal T. Lee, Yung-Cheng Shen, Lien-Ti Bei, and Cacelert, W.Yang. (2014).“I Anthropomorphize Therefore I Am:A Metaphorical Explanation to the Reflectional Functions of Product Anthropomorphism” in the 2014 Association for Consumer Research (ACR) North America Conference, October 26-29, Baltimore, MD.【ACR会议，美国巴尔的摩，第一作者】 [12]Crystal T. Lee, Sara H. Hsieh, and Timmy H. Tseng. (2014).“Transforming Smartphone Owners into Partial Employees: The Effect of Value Creation and Innovativeness on Consumer Coproduction Behavior” in 18th Pacific Asia Conference on Information Systems (PACIS) 2014, June24-28,Chengdu, China.(EI) 【PACIS会议，中国四川成都，第一作者】 [13]Crystal T. Lee, Timmy H. Tseng, Sara H. Hsieh (2014).Can't Live Without Smart Phones: Device Attachment as A Dual Route Process Promoting Consumer Loyalty” in the 2014 Annual Academy of Marketing Science Conference (AMS), May 21-23, Indianapolis, IN. 【AMS会议，美国印第安纳波利斯，第一作者】 [14]Sara H. Hsieh, Crystal T. Lee. and Timmy, H. Tseng (2013).” Is “Angry” more Fun than “Happy” for Mobile Game Name? A Pleasure-Arousal Perspective” in the 2013 European Conference of the Association for Consumer Research (EU-ACR), July 4th – 7th, Barcelona, Spain. 【ACR会议，西班牙巴塞罗那 ，第二作者】 [15]Crystal T. Lee, Yung-Chien Lou, and Timmy H. Tseng (2012) “Multi-Channel Signals: The Role of “Physical Store Presence” and “e-Tailers’ Own Web Site” in Online Shopping” in the AMA Summer Marketing Educators' Conference (AMA), August 17-19, Chicago, Illinois. 【AMA会议，美国芝加哥，第一作者】 [16]Crystal T. Lee and Sara H. Hsieh (2012). “I Designed the Avatar Myself: The Role of Implicit Egotism in Virtual Co-Creation " in the 2012 Asia Pacific Association for Consumer Research Conference (AP-ACR), July 6-8, Queenstown, New Zealand. 【ACR会议，新西兰皇后镇, 第一作者】 [17]Crystal T. Lee and Sara H. Hsieh (2012). “Mirror, Mirror on the Avatar: The Role of Chameleon Effect and Kin-Recognition Heuristics " in the 2012 Academy of Marketing Conference (AM), July 2-5, Southampton, UK. 【AM会议，英国南安普顿大学，第一作者】 [18]Crystal T. Lee and Shuling Liao (2012).” The Effect of Prior Outcomes on Consumer Sellers’ Evaluations of Planned On-line Resale,” in the 2012 Annual Academy of Marketing Science Conference (AMS), May 15-19, New Orleans.【AMS会议，美国新奥尔良，第一作者】 【科研项目】 [1]广东省自然科学基金，面上项目，2021A1515012259，人工智能物联网产品对消费者行为的影响研究-人机智能交互视角，2021-01至2023-12，在研，主持 [2]国家自然科学基金委员会，面上项目，71872131，区块链下的跨国供应链合 作风险评价与预警机制研究，2019-01至2022-12，在研，参与 [3]教育部人文社科基金,青年项目，17YJC630075，在线品牌社区品牌推崇行为的形成机制研究，2017-07至2020-07，已结题，主持 [4]台湾省科技部专题研究计划，102-2410-H-003 -081 -MY3， 广告体验的神经生物关联研究，2013-08至2015-07，已结题，参与 [5]台湾省科技部专题研究计划，102-2420-H-004 -043-DR，Antecedents and Consequences of Consumer Anthropomorphism，2013-08至2014-07，已结题，主持 [6]台湾省科技部专题研究计划，100-2410-H-003-006-MY2，体验营销的神经生 物观点，2011-08至2013-07，已结题，参与 [7]台湾省科技部专题研究计划，99-2410-H-155 -033 -MY2，网络消费者口碑方向与传染效果之研究: 框架理论、叙事理论与消费经验理论之三重观点， 2011-08至2013-07，已结题，参与 [8]台湾省科技部专题研究计划，99-2410-H-003-151，影响服务满意度与忠诚度关系的调节变量，2008-08至2009-07，已结题，参与 [9]台湾省科技部专题研究计划，98-2410-H-155-007，文化导向对广告态度的影响：广告要求的角色，2008-08至2009-07，已结题，参与 【教改课改参与项目】
[1]2019-2020, 浙江省在线精品课程-创新创业经营决策与管理 [2]2019-2020, 第一批课程思政与思政课程示范建设-市销营销学 [3]2018-2019, 基于雨课堂的嵌入式翻转教学研究—以市场营销学为例 [4]2016 -2017, 创新创业教育与专业能力培养融合—市场营销专业人才培养过程创新探索 【人才计划】
[1]太阳成城 卓越人才计划-青年优秀人才（2020） [2]温州44118太阳成城集团 文博青年学者/文博人才工程计划（2018） [3]台湾科技部 人文与社会科学领域博士候选人撰写博士论文奖（2013） 【访学与培训】
[1]Google数字营销资格认证, 欧洲互动广告局/Google（2019） [2]学术研究伦理教育认证, 台湾学术伦理教育资源中心（2019） [3]TEFL (Teaching English as Foreign Language) 国际英语教师资格证 加拿大温哥华（2014）
|
