中山大学(中国台湾)管理学博士，44118太阳成城集团助理教授，太阳成城卓越人才计划_优秀青年人才，太阳成城粤台企业合作研究院，粤东粤西粤北博士人才支持项目，企业培训师(EE项目青创班、中国人寿等)，电子商务工程会议(EBEE)技术委员，美国营销协会(AMA)审稿委员，SSCI期刊(Behaviour & Information Technology, Asia Pacific Journal of Marketing and Logistics, Journal of Electronic Commerce Research等)审稿委员。近五年在SSCI期刊以第一或通讯作者发表多篇论文，亦在多场EI等级会议、营销权威会议发表多篇论文。

中国台湾 中山大学 企业管理学系 管理学博士

【期刊论文】

[1] Tzeng, S.Y., & Ho, T.Y. 2022. Exploring the effects of product knowledge, trust, and distrust in the health belief model to predict attitude toward dietary supplements. SAGE Open, 12(1). 【SSCI二區】(影響因子: 2.032；通訊作者)

[2] Lin, P.H., Tsai, H.T., & Ho, T.Y. 2020. Food safety gaps between consumers’ expectations and perceptions: Development and verification of a gap-assessment tool. International Journal of Environmental Research and Public Health, 17(17): 6328.【SSCI一區】(影響因子: 4.614；通訊作者)

[3] Cheng, W.L., Tsai, H.T., Chuang, H.H., Lin, P.H., & Ho, T.Y. 2020. How can emerging event sustainably develop in the tourism industry? From the perspective of the S-O-R model on a two-year empirical study. Sustainability, 12(23): 10075.【SSCI二區】(影響因子: 3.889；通訊作者)

[4] Ho, T.Y., Tsai, H.T., & Lin, P.H. 2019. The effects of technology innovation and network presence on Otaku identity. Technological Forecasting and Social Change, 144: 82-92. 【SSCI一區/ ABDC期刊A级】(影響因子: 10.884；第一兼通訊作者)

[5] Huang, C.Y., Ho, T.Y., Huang, N.Y., Yang, H.F. 2019. Investigation on Health Care Choice and Utilization of Preventive Health Care Service of Young People: Health Workers vs. Non-healthcare Workers. Taiwan Journal of Family Medicine, 29(2): 68-75.【ACI】

[6] Ho, T.Y., Tsai, H.T., Chen, H.P., & Lin, P.H. 2017. A case study on service quality of historical heritage combined with cultural and creative merchandise. Journal of Quality, 24(5): 348-359.【Scopus, EI】(第一兼通訊作者)

[7] Ho, T.Y., Yeh, S.P., & Shieh, C.J. 2013. Multiple regression model for the determinants influencing the travel agency’ service innovation on customer’ purchase intention. International Journal of Applied Mathematics and Statistics, 42(12): 59-69.【EI】(第一作者)

[8] Yang, Y.S., & Ho, T.Y. 2013. Effects of tourism attraction on travel decision in tourism industry. International Journal of Statistics & Economics, 11(2): 125-131.【EconLit】(通訊作者)

【会议论文】

[1] Ho, T.Y., Lin, P.H., & Tsai, H.T. 2018/06/23-2018/06/24. Food safety and vulnerability perceptions of consumers in Taiwan. Paper presented at 2018 International Conference on Business Sustainability, Human Resource Development and Social Responsibility, Tokyo, Japan.

[2] Lin, P.H., Ho, T.Y., & Tsai, H.T. 2018/04/25-2018/04/26. Using importance-performance analysis in food safety gap. Paper presented at 2018 International Conference on Social Entrepreneurship, Economics and Management Studies, Osaka, Japan.

[3] Yen, T.W., Lee, B.C., Gao, Y.X., Ho, T.Y., & Chen, Y.F. 2018/03/10-2018/03/11. Prognostic significance of invasion depth in early stage oral tongue squamous cell carcinoma. Paper presented at 2018 The 30^th Annual Congress of Taiwanese Association of Oral and Maxillofacial Surgeons, Kaohsiung, Taiwan.

[4] Lin, P.H., Ho, T.Y., & Tsai, H.T. 2017/05/09. The impact of self-identity and social identity on Tattoo intention. Paper presented at 2017 The 5th International Conference on Social Science and Management, Kyoto, Japan.

[5] Ho, T.Y., Lin, P.H., Feng, C.F., & Tsai, H.T. 2017/02/07-2017/02/10. The effect of technology innovation on Otaku’s social identity. Paper presented at 2017 International Conference on Innovation and Management, Tokyo, Japan.

[6] Ho, T.Y., Chen, H.P., & Tsai, H.T. 2016/02/02-2016/02/04. Driving force of the cultural and creative department store: Consumption value and service quality. Paper presented at 2016 International Conference on Business and Information, Bali, Indonesia.

[7] Ho, T.Y., Chen, H.P., & Tsai, H.T. 2015/09/23. Empirical study of service quality under cultural and creative economic trends. Paper presented at 2015 Asian Network for Quality Congress, Taipei, Taiwan.

【科研项目】

[1] 广东高校省级重大科研项目，2022WTSCX019，粤东地区“文创+IP”产业的转型与创新成长路径研究，2022/09-，在研，主持

[2] 广东省自然科学基金，面上项目，2021A1515012259，人工智能物联网产品对消费者行为的影响研究-人机智能交互视角，2021/01-，在研，参与

[3] 太阳成城科研启动经费项目，STF19019，城市发展及资源扩张下的正反馈互作调控机制研究，2019/10-，在研，主持

[4] 台湾省科技部专题研究计划，MOST106-2410-H-110-077-，An Integrated Assessment Model on Gap and Vulnerability for Food Safety，2017/8-2018/7，已结题，参与

[5] 台湾省科技部专题研究计划，MOST105-2410-H-110-077-，The mediation effect technology innovation between subculture social systems and social identity from internal and external perspectives，2016/8-2017/7，已结题，参与

[6] 台湾省科技部专题研究计划，NSC104-2410-H-110 -080-，Empirical studies on information exposure of tourism factory, trust repair tracking and endorser effects under food safety storm，2015/8-2016/7，已结题，参与

【访学与培训】

[1] Babson College_ ELI global virtual: Experiential Learning Teaching Method Program，2022

[2] 中欧国际工44118太阳成城集团案例培训，2022

[3] MBA营销管理核心课程师资培训，2022

[4] 学术研究伦理教育认证，台湾学术伦理教育资源中心，2017